Articles on: Supported Shopping Channels

Supported Shopping Channels and Marketplaces

Here is a list of some of the shopping channels listed on FeedGeni and a brief expose of how they work.

The Sortprice online shopping comparison site boasts about being the first to offer retailers a way to sell their products directly on their Facebook pages. They also boast about being the largest social commerce platform on Facebook. Additionally, they offer a wide range of engagement tools that help online retailers convert their fans to customers. They allow merchants to have exclusive unlimited clicks on all of their product listings as opposed to other shopping sites that use the Pay Per Click method.

Google uses its Merchant Centre to help online merchants display their products on their shopping site, search, and other partner sites. This way, merchants have the opportunity to display their products all around the internet and get millions of potential customers. Google has various means of doing this by setting an AdWords campaign that is linked to your product data in your Google Merchant Centre account. Also cited as a comparison shopping site, it gives buyers the leverage to make informed decisions about their purchases. Google doesn’t charge for getting set up on their Merchant Centre, but it uses the Pay Per Click module; which means that you only pay Google when a buyer clicks on your product. Currently, Google supports selling to the following countries: Austria, Bangladesh, Belgium, Brazil, Canada, Czech Republic, Denmark, France, Germany, India, Italy, Israel, Japan, Mexico, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, Turkey, United Kingdom, United States. Sign up for a Google Merchant account here:

Getprice is an Australia-based comparison shopping site that works with thousands of merchants and showcases millions of products. They have no minimum or maximum charges. You only pay when a buyer clicks on your product. To learn more, browse their shopping site here: To sign up for their merchant listing, go to

PriceMe has two sites: one for Australia and another for New Zealand. They pride themselves as New Zealand's largest comparison shopping site. Whether you’re selling consumer electronics, appliances, mobile phones or household or office products, be sure to find buyers on PriceMe. They use the Pay Per Click model but you should have a stipulated amount of funding in your account. Learn more about their site here: and register on their seller account here:

Pricerunner is a UK-based comparison shopping site that has US and Sweden variations as well. Pricerunner has been around since the late 90s. They allow merchants to list products in different categories. They also have unique features like notifying buyers when a product drops in price. They also use the Pay Per Click module of pricing. Visit their site URL to find out more: and register as a merchant.

Myshopping is an Australian comparison shopping engine that gives online merchants an upmarket advertising platform. This favorably differentiates from generic search engines, notorious for their low visitor-to-buyer conversion rates. Myshopping uses the Pay Per Click module as well. Find out more from their shopping site here: and register for their merchant account here:

Bing Shopping works just like Google Shopping. You upload your data feed onto their Bing Merchant Centre then set campaigns to run ads on your products. Like several other shopping channels, they use the Pay Per Click mode of payment. Sign up for the seller account here: To learn more about Bing shopping, click here:

Shopzilla, now known as Connexity, is an online comparison shopping engine based in the US but has sites for UK, France, and Germany as well. There are no charges or payment apart from the initial fund to your account which goes straight to your Pay Per Click account. Sign up for their merchant account here:
You can advertise your products on Facebook. Submit the product data and choose the kind of ads you want to use. It also uses pay per click model and doesn’t collect monthly subscriptions. There are several articles to help you get set up nicely. Log in to your Facebook page and get access to your ad manager from there.

Boasting 500 million daily users, Instagram is one of the current marketplaces for online merchants. It's quite easy to get your products on to Instagram and instantly connect with buyers from around the world, or specific to your preference. Once you've met the pre-requisites found here, you should be able to use the FeedGeni app to connect your store to Instagram. Connecting your store is free. You only pay when you set up ads to display your products in front of the right buyers.

Snapchat is one of the most recent and increasingly popular sales mediums. With a very user-friendly interface, you can advertise your products to over 200 million people across the globe. You don't have to pay any fees or charges and only need to pay when you run ads for your products. Use FeedGeni to connect your store to Snapchat today.

Also one of the increasingly popular sales channels, Pinterest boasts of over 300 million active users, which means it's the right place to get people looking at and buying your merchandise. Pinterest only allows users to access their shopping/ad platforms from specific locations. Once you're eligible to use Pinterest Ads, you can use FeedGeni to submit your data feed to Pinterest.

Other channels include:
ShareASale, CommissionFactory, CJAffiliate, Newegg, Opensky and Shopbot

Custom Feed
If the channel you're submitting the feed to isn't mentioned above, then you'd need to create a custom feed on the Pro or Enterprise plan so you can perfectly meet the requirements of the channel. Custom feeds can be created for shopping channels globally.

Updated on: 28/12/2022

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